RITUAL. Beware the Gloriousness that is the Pre-Paid App.

The other day I was waiting for my coffee at Jimmy’s in King West. A girl walked in, and the barista handed her a coffee without her standing in line or paying. Interesting, I thought. Either she works here or is tight with the employees.

Later that day, I heard about an app called Ritual. Ritual lets you order food from your phone so you never have to wait in line to pay again, which is probably what that girl used to grab her coffee fuss-free. My first thought: GENIUS! My second thought: I am so going to spend way more money than I actually need to.

Convenience is a debt-sentence. All these apps like Uber and Ritual that allow you to pay with your credit card through your phone can actually make you spend more than you should out of sheer ease. All you have to do is download the app Ritual.co (not to be confused with the other app “Ritual” that helps you break bad habits. Ironic though, isn’t it?) and enter your email. Then you’re asked to enter your work email to see if you qualify to be on the invite list.


Currently, Ritual is invite-only for corporate employees in certain areas in Toronto. So far, the only participating areas are King West, the Entertainment District, Liberty Village, and St. Lawrence Market. Right now they have a promotion going on where if you sign up you get $5 off your first order, and then $10 off the next. Pretty sweet, right? The app even starts to remember your habits and will start sending you reminders that it’s time for that 2pm coffee you need so badly but couldn’t remember to get unless reminded (LOL).

I’m not totally against apps that use your credit card information to make payment easier; I just think they should be exercised with caution.

What are your thoughts?

What do you like/dislike about the app?

Do you find you spend more when you don’t have to think about how you’re going to pay?




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